Your Greatest Purpose

Your Greatest Purpose

February 1, 2024

What’s your purpose in life?

Try to answer that with intention, integrity and truth, and you might feel challenged. It’s a deep question that’s played games with some of humanity’s greatest minds.

You might come up with an answer that reflects all your major responsibilities. “My purpose is my children, my family and my community.” I understand, you’re wired to serve others.

Or, you might come up with an amazingly scripted answer that makes you sound like a superhero. “I’m here to make a lasting impact on millions of lives by [fill in the blank]!” Sound familiar?

Or, you might say, “Fuck it… there is no purpose.” I’ve certainly said that at times.

However, I have a very simple answer that you might want to consider…

Your greatest purpose is to be YOU. It’s to show up.

That’s it.

You don’t need to carry the weight of constantly serving everyone you love. You don’t need to embrace the burden of trying to change the world. And you certainly don’t deserve to feel purposeless because you’re lost and confused.

Those notions can be extremely heavy. Lay them down for a moment and focus on one thing.

Show up as your true self. Every. Single. Day.


Because the world needs YOU.

It needs all your gifts, energy and love when you come as you are. Not when you’re trying to be something else.

It needs a rested, energized and alive version of you. Not an exhausted, over committed, and defeated version of you.

The world needs YOU in your true form.

Everything else will fall into place when you show up. Everyone will get what they need, including you.

Your greatest purpose is to simply be you.

Ali Jafarian

Ali is a creator and coach who's passionate about guiding people to their truth. That's a fancy way of saying he wants to help people realize their most authentic life. He's a family man, entrepreneur, conscious technologist, explorer, podcast host and many other things that inspire him to stay curious and learn. He's also a huge advocate for nature, hiking, adventure, testing physical limits and experiencing the natural world.