Operate From Love

February 14, 2024

Where do you operate from?

There are generally two places to operate from – fear or love.

Operating from fear is ego driven.

It comes from a place of lack. It feels like a “should” action that satisfies some need or prescription. You should be more productive. You should succeed, achieve and feel more important.

You should feel like you’re enough.

Operating from fear is often a zero sum game. Your intent is to control and win, which means someone must lose. But when you win, do you actually feel like you’re enough?

No, because you operated from fear. You will never be enough from this place.

Operating from love is soul driven.

It comes from a place of abundance. It feels like a “get” action that offers an opportunity to express ourselves. You get to share your gifts and art with the world. You get to fail, learn and feel more alive.

You get to feel like you’re enough.

Operating from love is often an infinite sum game. Your intent is to create and share, which means everyone can win. And when you win together, do you actually feel like you’re enough?

Yes, because you operated from love. You will always be enough from this place.

Choose to operate from love.


Ali Jafarian

Ali is a creator and coach who's passionate about guiding people to their truth. That's a fancy way of saying he wants to help people realize their most authentic life. He's a family man, entrepreneur, conscious technologist, explorer, podcast host and many other things that inspire him to stay curious and learn. He's also a huge advocate for nature, hiking, adventure, testing physical limits and experiencing the natural world.